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  • CommunicationProfessional Conduct                                                         

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    This programme looks in broad terms at the four main ethnic groups in the UK and the predominant eye conditions found within each group, as well as some of the less common conditions that may be encountered.

    It provides help and guidance on building competence with cultural issues and how key principles can be applied in everyday practice. Dramatised scenarios, commented upon by experts in the field combined with real life case studies, help to demonstrate how cultural competence and awareness of the local community can help to significantly improve the care and service that optometrists provide to their patients.

    Last published: March 2017

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      Learning objectives

       

      • 1.1.3 To understand how different cultural and ethnic backgrounds may affect a patient's fears about their health and visual welfare and so how to respond more effectively to their concerns.
      • 1.2.2 To improve the ability to communicate effectively with a non-English speaking patient, including through an interpreter, to reduce the chance of misunderstandings.
      • 2.13.2 To improve the understanding of what factors should be taken into consideration when examining and communicating with patients from a variety of cultural, ethnic and religious backgrounds.
      • 6.1.1 To improve the understanding of how ethnicity affects the risk factors for common ocular conditions and so how to adapt the investigation during an eye examination.
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        Unit 1 - Intro & clinical aspects (~15 mins)

        This unit discusses the optometric and cultural issues of ethnicity which may be associated with the main ethnic groups in the UK and the need to understand the ethnic mix of the local community you serve, to improve patient care. It considers the prevalence of certain conditions including diabetic retinopathy, AMD and glaucoma, as well as genetic conditions such as Tay Sach's and Sickle Cell Disease.

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          Unit 2 - What is cultural competency? (~6 mins)

          This unit considers the term 'cultural competency' to reveal its practical implications within everyday optometric practice. Through dramatised scenarios, viewers are asked to consider some of the cultural issues that might arise during a patient examination. Scenarios are commented on from both the optometrist's and the patient's perspectives, and dissected and discussed by our experts, Sonal Rughani and Mark Johnson.

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            Unit 3 - Cultural competency scenarios (~16 mins)

            This unit features dramas of patients with diabetic retinopathy and AMD - experts discuss the various cultural issues that need to be taken in to consideration.

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              Unit 4 - Cultural competency in practice & resources (~10 mins)

              This unit features interviews with real life optometrists serving diverse populations, who talk about how their practice has engaged positively with understanding their customers' differing needs and requirements, in order to improve the services that they provide. It also looks at the work of a successful RNIB outreach programme aimed at helping to improve the eye health of a particular local population in South East London.

              The programme concludes by summarising some of the useful additional resources available to optometrists, including adapted eye examination charts, links to multilingual resources, and other documents which are available in the 'More information' section below.

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                Evaluation

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